The Kia Sportage has picked up another award for its quality and reliability, securing first place in the 2016 J.D. Power Vehicle Dependability Study in Germany. The result comes only six weeks after the Sportage completed a 100,000 kilometre endurance test conducted by German car magazine, Auto Motor und Sport, where it became the first car in the publication's history to complete the test without a single fault.
In J.D. Power's Vehicle Dependability Study, a long-term product quality survey, the third-generation Sportage stood out with an extremely low number of faults, measured by J.D. Power in problems per 100 cars (PP100). The Sportage's result of 45 PP100 not only resulted in victory in the Compact SUV segment, but also placed the car first among 68 models from 24 manufacturers in the overall ranking. The Sportage, which is Kia's bestselling model in Europe, recorded a 13-point lead over the second-place car.
The Kia Sportage displayed no weaknesses in any of the disciplines. In categories for Exterior, Interior and Air Conditioning, it achieved the best ratings of any car in the survey. The Vehicle Dependability Study is conducted annually and is the largest long-term satisfaction survey of German car owners. This year, J.D. Power surveyed 15,453 motorists. The results will be published on 27 July in German car magazine ‘AUTO TEST'.
Steffen Cost, Managing Director (COO), Kia Motors Deutschland, said: "Our customers' exceptionally high degree of satisfaction with the Kia Sportage is very gratifying. It is further proof of the quality of our cars, which also gained us first place in the ‘Qualitätsreport 2015' [Quality Report] by ‘Auto Bild' magazine and which we underscore with our seven-year warranty.
"We are convinced that the fourth generation of the Kia Sportage, which went on sale in January 2016, will also satisfy customers fully. The new model is a highly-developed compact SUV with a premium level interior, an award-winning exterior design, the latest comfort and safety technologies, a more efficient choice of engines, the new GT Line model - and, of course, Kia's high quality."
The global marketing information services company J.D. Power, which was founded in the United States in 1968, is internationally renowned for its customer satisfaction studies, which it has conducted in Germany since 2002. Over 15,000 motorists were interviewed online for the latest Vehicle Dependability Study. They were asked to provide details of their experience with their car, which they will have been driving for two years on average. Only models for which at least 75 assessable answers were submitted were included in the survey. Vehicle Dependability Study results are divided into categories for Quality / Dependability, Attractiveness and Running Costs. All responses are weighted and the results are used to draw up a ranking according to frequency of problems. Since 2008, J.D. Power's customer satisfaction studies have been published in the German car magazine ‘AUTO TEST'.