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Posted 18 February 2025
In 1974, Volvo Cars’ reputation for safety reached new heights with the introduction of the 240 series.
Its innovations have echoed throughout the car industry and left a lasting impact on how Volvo create cars.
As the XC60 continues the 240's legacy by ensuring our human-centric commitment remains strong, we celebrate that one of its most iconic car series turns 50. Join us for an exclusive walkaround of this classic car as we delve into Volvo Cars' rich heritage.
In the 1970s, Volvo's reputation for safety reached new heights with the introduction of the Volvo 240. Built upon the foundations of the 140 series, the 240 debuted in 1974, featuring a distinctive angular design that was not only a cost-effective production choice but also enhanced safety with energy-absorbing crumple zones and large bumpers.
In August 1974, Volvo introduced the 240 series, available in 2-door (242), 4-door (244), and estate (245) versions. While all three models shared the same underlying design and mechanical components, their production timelines differed significantly. The 242 (two-door) was phased out first, as market demand shifted toward four-door models, leading to its discontinuation in 1984. Meanwhile, the 244 (saloon) and 245 (estate) remained in production until 1993, benefiting from facelifts in 1981 and 1986 before the 240 series was ultimately retired.
A new 4-cylinder, 2.1-litre overhead camshaft engine was introduced, but Volvo also offered several other engine options throughout the 240’s production run. The V6 engine, shared with the 260 series, was briefly available in select 244 and 245 models, providing a unique alternative to the standard four-cylinder. In 1978, Volvo introduced the market’s first 6-cylinder diesel engine in a passenger car, offering an efficient alternative in regions where diesel was popular. Later, turbocharged versions of the 4-cylinder engine, such as those found in the 242GT and 240 Turbo, significantly boosted performance, particularly in North America.
For those looking to explore the Volvo 240 in its original form, we have sourced two authentic Volvo 240 series brochures, offering a glimpse into the design, engineering, and features that made this model an automotive icon.
These brochures provide detailed specifications, period-correct photography, and marketing materials that capture the essence of the 240 during its production years. Whether you're an enthusiast, a collector, or simply curious about Volvo's legacy, these brochures are a fascinating piece of history.
Click the links below to view or download the original Volvo 240 series brochures:
The Volvo 240 quickly set new industry standards. Developed with rigorous safety requirements, it became the standard car for safety developments by authorities in the USA. In 1976, the Volvo 244 was chosen as the benchmark for future safety work by the National Highway Traffic Safety Administration (NHTSA).
The 240 series also saw the introduction of high-performance models. The 242GT of the late 1970s and the 240 Turbo of the 1980s offered exceptional performance, embodying the phrase "a wolf in sheep's clothing." When the turbocharged version of the 245 was introduced in the USA in 1981, it became the world's fastest estate car.
The reputation for being a boring car was efficiently erased when the Volvo 245 Turbo proved to be one of the world's fastest estate cars and when the 242 Turbo, famously nicknamed the "Flying Brick," dominated Group A racing. In 1985, Volvo won the European Touring Car Championship (ETCC) with the 242 Turbo, securing its place in motorsport history. The car’s combination of turbocharged power and robust durability made it a formidable competitor against more traditionally sporty brands.
The 242 Turbo also found success in North America, competing in the IMSA GT Championship, where it challenged established racing teams and showcased Volvo’s engineering prowess on the track. This motorsport success reinforced the 240 series’ reputation for performance, proving that Volvo’s safety-focused design could also deliver serious speed.
Beyond safety, the 240 led the way in environmental responsibility. It was the first car to feature a catalytic converter with a Lambda Sond, introduced in 1976, which optimised fuel combustion, reduced emissions, and earned it the title of the cleanest car in the US in 1978.
The Volvo 240 was designed with families in mind, offering a spacious interior and exceptional durability. With a production run of nearly 20 years and more than 2.8 million units sold, the 240 remains a highly regarded classic to this day. The model underwent major facelifts in 1981 and 1986, further refining its design and features.
Drawing inspiration from the 1972 Volvo Experimental Safety Car, the 240's innovative features, such as crumple zones, anti-lock brakes, and its robust build, paved the way for future models, including today’s Volvo XC60. The 240 estate model, in particular, became a beloved choice for families and professionals alike, offering reliability and versatility.
Even decades after its production ended in 1993, the Volvo 240 remains a symbol of dependability and groundbreaking automotive safety. As we celebrate its 50th anniversary, its impact on modern car design continues to be felt across the Volvo range.
