TMS Motor Group Brings Fast-Growing Global Brand Geely to Leicester

By David Thompson | Posted 9 October 2025

TMS Motor Group is proud to announce our official appointment in Leicester as one of the first UK retailers for Geely, a rapidly growing global automotive manufacturer.

Geely, founded in 1986, is the parent company of Volvo, a brand TMS has proudly represented for many years. With a vision of “a sustainable future, a better life,” Geely is committed to delivering innovative, eco-conscious vehicles, which will now be available in the UK.

The first model to arrive in the UK will be the Geely EX5 SUV, launching in October 2025. This fully electric SUV combines sleek design, class-leading technology, and an impressive range of up to 267 miles. A broader line-up of Geely models is set to follow, offering customers a variety of drivetrains and choices.

230 London Road Leicester will soon become a dedicated Geely dealership. As one of the very first Geely retailers in the UK, TMS Geely Leicester will begin customer handovers later this year, giving drivers early access to this exciting new brand.

“Securing the Geely franchise is a proud milestone for our family business,” said Len Hallows, Chairman & CEO of TMS Motor Group. “This opportunity allows us to introduce an innovative and forward-thinking brand to Leicester, while continuing to deliver the exceptional service our customers know and trust.”

TMS Motor Group looks forward to welcoming new and existing customers to experience Geely in Leicester later this year.