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Life Begins at 40: Geely Auto UK announces anniversary customer offer as parent company Zhejiang Geely Holdings marks 40 years
Building on this, Geely Auto UK is also offering customers the chance to win a trip to China, including return flights and accommodation. Entry details and terms and conditions are available here.
Zhejiang Geely Holdings was founded in China in 1986 by Li Shufu, initially producing refrigerator components before entering the automotive industry in 1997. After launching its first car in 1998, Geely grew rapidly and gained international recognition with its 2010 acquisition of Volvo Cars. Today, Geely is a leading global automotive force, with a substantial portfolio of brands, including Geely Auto UK.
Since its UK commercial launch in October 2025, Geely Auto has recorded more than 15,000 registrations in its first full year and has recently signed its 100th retail site, remaining on track to have 100 sites operational by the end of 2026.
"Celebrating the 40th anniversary of our parent company is a proud moment for everyone connected with Geely Auto UK. From its beginnings in 1986, the company has grown into a global automotive leader driven by innovation, technology and a commitment to delivering exceptional value to customers," said Michael Yang, Managing Director at Geely Auto UK.
“The free first service and the chance to win a trip to China will not only reward our customers, but also help them connect with the heritage, innovation and global scale behind the Geely brand as we celebrate this important milestone together."
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton. Geely employs more than 50,000 people and operates five global R&D centres in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry, respectively, with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr, has been listed on the Hong Kong Stock Exchange since 2005.
Geely Auto UK launched its first model, the Geely EX5, in October 2025. The brand plans seven further vehicle launches and targets annual sales of 100,000 before the end of the decade, supported by a national retail and aftersales network.
