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If you have been researching electric vehicles recently, you may have come across the name Geely. As Chinese automotive brands rapidly grow in global influence, Geely has emerged as one of the most important players in the international car market. Now officially available in Leicester through TMS Geely, the brand is bringing advanced electric technology, modern design, and global engineering credibility to UK drivers.
But who exactly are Geely, and why is the brand attracting so much attention?
Geely is not a small startup brand entering the UK market. Founded in 1986 and headquartered in Hangzhou, China, Geely has grown into one of the world’s largest automotive groups. The company owns or holds major stakes in several internationally recognised brands, including Volvo Cars, Polestar, Lotus, and Smart.
This global footprint means Geely vehicles benefit from shared engineering knowledge, safety standards, and advanced electric vehicle research. Many customers are surprised to learn that the technology behind Geely’s electric platforms is connected to the same innovation ecosystems that support premium European brands.
In short: Geely is a global automotive heavyweight, not an unknown newcomer.
Chinese manufacturers have invested heavily in electric vehicle development over the past decade. While many Western brands were still transitioning away from combustion engines, Chinese companies focused aggressively on battery technology, EV platforms, and digital integration.
This early investment has positioned brands like Geely at the forefront of:
The result is a new generation of vehicles designed specifically for electric mobility rather than adapted from petrol platforms.
For UK buyers, this means access to advanced EV technology at a price point that challenges established competitors.
Geely’s electric vehicles are built around dedicated EV architecture, allowing engineers to optimise range, charging speed, cabin space, and safety from the ground up. Models such as the Geely Starray EM-i and Geely EX-5 represent the brand’s commitment to practical, everyday electric mobility.
Key priorities in Geely design include:
Rather than chasing headline figures alone, Geely focuses on usability, making electric ownership straightforward for drivers transitioning from petrol or diesel vehicles.
The arrival of Geely in Leicester marks an important step in the UK expansion of the brand. Leicester and the wider Midlands region are seeing rapid EV adoption, supported by growing public charging infrastructure and strong commuter demand for cost-efficient vehicles.
TMS Motor Group was selected as a partner due to its reputation for customer care, modern facilities, and specialist electric vehicle expertise. As a family-run business with decades of experience, TMS provides the local support and aftersales reassurance many customers want when adopting a new brand.
For Leicester drivers, this means:
Trust is the biggest question many customers ask when encountering a new automotive brand. Geely’s scale, international partnerships, and global manufacturing presence provide strong reassurance.
The company operates under strict safety and quality standards aligned with European regulations. Its ownership links to Volvo and Polestar further demonstrate long-term commitment to engineering excellence and innovation.
Whether you are researching Chinese electric vehicles, comparing EV options, or simply curious about the future of automotive technology, Geely represents one of the most important brands to watch.
And now, it’s available locally.
