The fully electric Volvo EX30 SUV: a small car with big potential
Sometimes, first impressions can be misleading. Yes, the new Volvo EX30 is Volvo's smallest SUV to date. And yes, it comes at an attractive price. But it can have an oversized impact, representing one of Volvo's biggest business opportunities in the coming years.
With the Volvo EX30, Volvo enter a new and fast-growing segment for their brand. There is a growing demand from consumers globally for small, fully electric premium SUVs. For example, many people living in the city are looking for a car that brings convenience and allows them to commute to work and get around while doing so in a way that reflects who they are.
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