Redevelopment work begins at TMS Volvo Coventry




An artist's rendition of the TMS Volvo Coventry dealership after work is completed.

  • A redevelopment project has begun at TMS Volvo Coventry to transform form the dealership into a Volvo Retail Experience (VRE).
  • The VRE initiative focuses on improving the space and design of the dealership and will be built from the ground up at TMS Coventry.
  • Work began on the project on Monday 9th April 2018 and is expected to be finished before the end of the year.


Work has begun at TMS Volvo Coventry, as we start a full redevelopment program of the dealership to create a bigger and better Volvo retail experience than ever before.

Once the project is completed, the dealership will be completely revitalised with the Volvo Retail Experience (VRE). VRE focuses on the space and design of the dealership and is designed to reflect Scandinavian-inspired values of calm, clean lines with ‘cool on the outside and warm on the inside’-style architecture.

The aim of VRE is to create an environment for customers in which high levels of visual transparency are key. Large exterior and interior glazing allows customers to see all activity in the new workshops, turning the spotlight on what is often regarded as ‘behind-the-scenes’. Inside the showroom, there is a balanced focus on physical and digital presentation, making sure the sales and service areas are completely integrated to deliver an open, holistic environment..

Despite the ongoing work, the Coventry dealership is still open for business as normal and our Sales and Servicing teams will continue to provide customers with TMS Volvo's famous family-like care.

Updates on the project's progress will be documented down below.