Product Specialist

Main Job Function

  • To present, demonstrate and handover vehicles to customers, working with the dealership’s agreed sales processes and methods.
  • To enhance the reputation of TMS Motor Group at every opportunity when interacting with others.

To work in association with the Sales team to achieve sales targets

To ensure that all customers are informed of and shown all available options, extras, personalisation and accessories

To strive to delight customers and work towards achieving the highest degree of customer satisfaction.

To update the dealership’s records with customer information to ensure that the database is fully and accurately maintained.

Interaction & Reporting

Directly Responsible To:

  • Sales Manager
  • Dealership Accountant, Aftersales Manager, other company managers, Sales Consultants, Business Manager, Fleet Sales Executives, Sales Administrators and Valeters.
  • Build value, excitement and desire in the vehicle through effective tailored vehicle presentation and demonstration
  • Ensure vehicle displays are maintained at the highest standards in line with dealership and manufacturer, and legal requirements
  • Report and discuss weekly agreed performance ratios, comparing actual with targeted performance.

Relationships With:

Key Tasks & Performance Objectives

Sales & Marketing:

Customer Interaction:

  • Respond promptly to all customer enquiries, communications and requests.
  • Ensure vehicle handovers take place to customers’ complete satisfaction.

Ensure all vehicle sales are completed within the timescales required by the customer and those standards set by the company.

Control of Resources:

  • Report all extraneous costs to the Sales Manager on a daily basis.
  • Report any losses and damage to the Sales Manager immediately.

Authority Limits


  • Discuss with Sales Manager the availability of pipeline stock and vehicles actively sought by the dealership.
  • Report to the Sales Manager customer requirements with regard to vehicles not available from stock and update the vehicle wanted lists.


  • Authority to instruct vehicle administration staff in the processing of documentation and paperwork, subject to the approval of the Sales Manager.
  • Authority to instruct and supervise staff and customers in situations of emergency or danger.

Main Work Activities

Selling & Marketing:

  • Participate actively in the planning of cost effective sales campaigns, events and promotions to maximise sales and profitability.
  • Review advertising and marketing messages for accuracy, completeness and ease of interpretation by customers.

Ensure that the customer database is updated and cleansed as necessary.

Ensure that any digital information is accurate, up to date and in compliance with statutory legislation.Ensure that data is held in a manner as required by the Data Protection Acts.

Ensure demonstration vehicles, showroom and forecourt stock are immaculate and serviceable for display and demonstration to prospective customers.

Communicating with other staff:

  • Ensure that operational and sale- related information is communicated to all other appropriate departmental staff, thus maintaining accurate records.Such information will include, but not be restricted to, sales of vehicles, cancellation of orders, finance refusals, customer and prospect record details, and messages received.
  • Work effectively with other sales team members in order to provide cover and maintain continuity of customer relations and service, particularly when leaving the showroom or the premises during the working day.

Training and Development:

  • Attend manufacturer and other training programmes as necessary to maintain product knowledge, particularly on new products, new and updated models, specifications and options, so to be able to present in an expert way to customers and other staff alike.
  • Keep updated on public perceptions of the industry, the dealership and its products.

Assist in maintaining all staff Product Knowledge

Keep updated on competitors’ products, prices and specifications and be able to relay information to customers in order to assist their consideration and purchase of vehicles and extras.

Administration and Control of expense:

  • Meet with the Sales Manager and review daily, all activities, enquiries and the results of prospecting and marketing to assess progress towards targets and plans.
  • To report any losses and/or damage immediately.

Ensure all customer transactions are completely and accurately recorded. Ensure that all necessary paperwork and information is passed to sales administration immediately.

Ensure that all payments for vehicles are complete and correct for each transaction including those for items back-sold or agreed at time of delivery. Ensure that customers understand the methods of payment available, and the methods used to clear outstanding finance obligations.

Ensure full approval on new finance written prior to vehicle handover.

Keep safe custody of all documentation, both customer and vehicle, and report any missing, inaccurate or defective records.

Record all prospects’ details and enquiries in a comprehensive and clear manner to enable management review to be meaningful and effective.

Customer Relations:

  • Ensure that all customers are handled with total honesty and courtesy.
  • Ensure the comfort, safety and security of people, vehicles and property at all times, reporting any known faults or hazards.

Ensure that customers’ requirements are accurately qualified and met in full.

Interact with all potential and actual customers so as to enhance the reputation and standing of the company.

Ensure the Sales Manager is aware of your personal whereabouts at all times.

Interact professionally and discreetly with third parties when discussing customers’ affairs.

Ensure all customers are advised of delays, changes in circumstances and any alteration in the specification of vehicles currently awaiting delivery.

Ensure that the vehicle hand-over delights the customer and is undertaken in a timely and professional manner.

Other Duties

Any other duties as and when required by senior company managers that are reasonably within the capabilities of the person and are aimed at achieving the company’s objectives and goals.

Qualifications, Training & Experience

  • Capable of conversing with others pleasantly, clearly and effectively.
  • The highest standards in personal appearance and hygiene.

Knowledge of sales processes, including the ability to fully and accurately qualify customer needs.

Be able to drive a variety of vehicles in a calm, safe and reassuring manner. Be able to demonstrate a history of driving free from excessive infringements and offences.

Maintain up-to-date knowledge of customer legislation, regulations and trade practices as well as vehicle legislation as it affects the industry.

Demonstrate willingness and enthusiasm at all times to engage in training and personal development.

All CVs must be sent to:

Ref: TMS-048

Working Hours To Be Discussed
Location TMS Volvo Leicester
Salary TBD
Benefits To Be Discussed
Closing Date 04/11/2019
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